Paid Ads — Meta & Google
Performance campaigns engineered around funnel maths, structured creative testing and weekly iteration on spend — so the budget compounds instead of resetting each month.
What you actually get.
Six workstreams, all running inside one retainer. No line item exists unless it moves the number we agreed at kickoff.
Campaign, audience and offer structure mapped to how your buyer actually decides — before a single ad goes live.
Clean naming, conversion tracking, exclusions and budget caps set up so the data you optimize on is trustworthy.
Hooks, angles and formats tested against each other on a schedule, with winners scaled and losers retired weekly.
We flag the page-side leaks costing you conversion and hand over specific copy and layout changes to make.
A defined path for what happens when a campaign works: where budget goes, how fast, and what breaks first.
Spend, CPA, ROAS and creative-level performance in one monthly readout, plus a live dashboard between them.
From kickoff to compounding.
We read your historical data, pull out what already worked, and find the tracking gaps before proposing anything.
Funnel and campaign architecture shipped with the opening creative batch and a written test plan.
Weekly cycle: read the data, kill what is losing, scale what is working, brief the next creative round.
Monthly review against the agreed metric, then the plan for the next 30 days — including what we stop doing.
Good fit / not a fit.
We would rather say no early than run a retainer that cannot hit its number.
- You have a product with proven demand and want more of it
- Someone on your side can approve creative within a week
- You care about blended return, not last-click vanity metrics
- You need results inside the first two weeks
- Ad creative has to be approved by committee every round
- The offer itself has never converted for anyone yet
They killed half of what we were running in the first fortnight. Spend went down, revenue did not.
About this service.
Week one is audit and account access. Week two we ship the first campaign structure and creative batch. Weeks three and four are live optimization with the first readout at day 30.
Always. Accounts, pixels, audiences and historical data stay in your name. We operate inside them under your billing and can be removed at any time.
You pay the platforms directly. Our fee is a flat monthly retainer, not a percentage of spend, so scaling budget does not change what you pay us.
We look for enough volume to learn from — typically a media budget where a week of data can settle a creative test rather than a month.
No. They are results from comparable accounts. Your targets are set from your own baseline in the first two weeks and reviewed monthly.
Pairs well with
The concept volume paid campaigns need to keep beating their own winner.
Landing pages and sequences that hold the conversion the ads paid for.
Short-form edits built for the placements where cheap reach still lives.
Tell us what the budget has to return.
Send the goal, what is already running and the timeline. You get a scoped recommendation, not a generic deck.